• Exchange of good practices for student and teacher mobility
• Looking for new ideas for the Marketing and International Trade working group (in marketing, international trade, internationalisation)
• Organisation of Busidays and short international weeks in different universities
• Organisation of the International Trade Mission
• Organisation of Conversation Tables

Teaching staff, international coordinators dealing with students and teachers in the field of marketing and international trade.

We have three main activities for students:

1. Conversation Tables 

• Goal: to practice a foreign language with other students in a safe, friendly and casual environment.
• Language combinations:
  • French-Dutch
  • English-Spanish
  • English-German
  • English only
• Tool: via MS Teams - links per conversation table
• Timing: 
  • 2 evening sessions in Autumn 
  • 2 evening sessions in Spring 
• Number of students per institution: maximum 20 students
• Cost: free!

2. Busidays and International Weeks

• What: Short international programmes of 3 to 5 days
• Topics: Topics may vary depending on the institution. Some institutions choose to keep the same topic each year as part of an informal agreement with partner schools. This helps avoid overlap and ensures a diverse range of themes across the network.
• Examples: Slow Fashion at Helmo (Belgium), Beer Marketing at Henallux (Belgium), Sports Marketing at Artevelde UAS (Belgium), International Negotiation at IUT Quimper (France), etc ...
• Cost: For a 3-night stay, we aim to keep the price around €200. We do our best to make the trip accessible and great value for students.
• Number of students per institution: depends on the institution - the international mix of students is of great value.

3. Trade Mission

• Goal: To prepare students for international marketing, export strategies, and market entry by conducting research and practical activities for exporting a chosen product or service to a specific destination.
• Destination: It rotates yearly based on accessibility, budget, export potential, and collaboration with a local partner institution.
• Participation: Each institution typically sends 10–12 students, the numbers of which is confirmed during a pre-academic year planning meeting (usually held online in May or June).
• Timing: The trade mission takes place in March and is integrated into marketing, international marketing, or export management courses. Some institutions integrate their mission into semester-based or year-long courses. 
• Edition 2026: two destinations
  • Lisbon: March 1-6
  • Berlin: March 15-20

Info on these activities? Just contact the chairs!