Event Calendar

CREATING VALUE:

You are a student-entrepreneur, a student with an idea for starting a company or you want to support an urban social business?

YES! WE WANT YOU!

During four days we will support you in developing a plan for growth or starting your own sustainable business. Using the lean start up method you will go out of the building to interview your potential customers.

Lecturers from  all over Europe will coach you with their knowledge and expertise.

Theme
The project will focus on the theme of Designing or re-designing a sustainable object
Ex: the straws cannot be used anymore in the European Union, hospitals need to look for an alternative.

Outcome
Creation of a sustainable product accompanied by its financial plan and marketing strategy all presented in an original way

Target group
2nd, 3rd year students and young MBA-students; 5 students per institution – preferably of same discipline, group of 25 to 30 students. Each group will be made up of students from different disciplines

Period
February 22nd for 4 weeks
! The project will end with a hackathon (more information about the hackathon will be communicated at the start of the project) !

ECTS
The sending school determines the number of ECTS each student will obtain by participating in this project. Businet suggests 3 ECTS. Every student whose participation is successful, will receive a certificate.

Multidisciplinary student project on Wellbeing@work. Students work in international and interdisciplinary mixed groups on different subtopics of wellbeing@work s.a. happy@work, resilience in Covid times, intergenerational working groups, ... Students get input from experts on international cooperation and wellbeing and spend time on socializing and getting to know the different countries and cultures.

A facilitator ensures the follow-up per group. Students search for best practices and compare the best solutions in the different countries and working areas.

Results are presented during final presentation at the end of the project.

CREATING VALUE:

You are a student-entrepreneur, a student with an idea for starting a company or you want to support an urban social business?

YES! WE WANT YOU!

During four days we will support you in developing a plan for growth or starting your own sustainable business. Using the lean start up method you will go out of the building to interview your potential customers.

Lecturers from  all over Europe will coach you with their knowledge and expertise.

For the 14th edition of this International Marketing Week, students will have to, after the virtual visit to the Bertimchamps brewery, develop an export strategy for our stakeholder. The commercial, physical and legal aspects of a potential market will be analyzed. Strategic decisions will need to be taken and the students’ creativity will be challenged to design a new label.

What to expect?

Target

The week is intended for at least second year students in Marketing, Management or International Business.

Registration

Registrations are open until February 1, 2021. They will be handled on a "first come, first served" basis. In order to promote the international aspect of the event, the number of participating students is limited to 5 per institution.

Do your students feel like

• learning about the iconic Belgian comic strip hero?
• carrying out market research for digital markets?
• adapting and developing a communication strategy?
• learning about and developing traffic generation, lead conversion, brand awareness, e-reputation, customer loyalty, buyer persona, etc.?

Then register them for our International Marketing Week about Tintin!

After the briefing by a Moulinsart head officer, students will have to develop a marketing and communication strategy for the Tintin e-shop. Students working in international teams will make up and develop a drive-to-store strategy by generating traffic, lead and visibility. The students’ marketing skills, cooperation and creativity will be challenged to define the appropriate digital communication plan to propose.

What to expect?

Fontys Eindhoven / Venlo is organizing a virtual busidays (international project) for students with the theme: innovation & global citizens

BUSIDAYS Eindhoven/ Venlo CONCEPT program

Sunday 21 March 2021

-17.45: online registration

-18.00: opening session by students Fontys

-19.00: escape room

Monday 22 March 2021

-10.00: opening session: who is who and program

-10.15: Introduction of the topic Innovation & Global Citizens

lecture A: on how to use a design attitude businesswise and how to market technology

- 11.30: lecture B International consumer

- 13.00: lunch

- 14.30: work on the assignment

- 15.00: Philips Museum virtual

- 17.00: free time for the students

- 18.30: Online pub quiz

Tuesday 23 March 2021

- 8.45: lecture C Ethics by Bart Wernaert

- 10.45: lecture D Export

- 12.00: work on the assignment

- 15.30: pitches before jury

- 17.00: closure

The Law Game will be played in English by 6 to 7 teams of each max 5 team members. The assignment and the final documents are written in English and the common language for communication is also English.
Students from each team cooperate via Google Classroom and ZOOM video conferencing. So each player needs a computer or laptop with internet connection, a Google account, a headset and a webcam.

Students participate in the business game Emerald Forest Hotel:

• The students are divided into different multidisciplinary teams of 4 students.
• Each team takes over a hotel that is in trouble due to the current crisis
• A group of 10 teams competes with each other and forms a market.
• Each team is challenged to come up with creative and innovative solutions to business issues.
• Each team also has to set its objectives and make management and marketing decisions.
• A team of professional coaches will give all teams feedback at the end of each day.
• The decisions made by the different teams have a significant impact on the market, thus simulating real market conditions.
• Social activities will be included to ensure commitment amongst the students as well as international learning.

At the end of the week the groups present their results within their market. All participants will receive a certificate, but the winning team will receive a virtual prize.

Digitalisation and inclusion at the workplace.
How can technological innovations support employees with special needs?

By the end of the International Week, the students are able to
- develop new approaches/ideas of how to use the latest technological innovations to support employees with special needs at the workplace.
- foster their verbal and non-verbal as well as written communication and collaboration skills.
- act responsibly and enhance their problem-solving skills in an intercultural setting.
- reflect on their own behavior and progress in intercultural teams by regularly participating in group discussions and writing entries in their reflection journals.
- be a role model for others in terms of teamwork and support to reach a common goal.

Cooperation partner: ESSL FOUNDATION: Established in Austria in 2007, the Essl Foundation’s mission has been to “support social innovation, social entrepreneurship and persons with disabilities”. Currently, the foundation focuses on "social projects in Austria, with an emphasis on the inclusion of persons with disabilities in the open labor market, in accessibility and inclusive education".

Are you interested in gaining international experience, meeting people from other countries, making new contacts and putting your foreign language skills to the test? Or maybe you want to find out what it’s like to work in diverse teams, solving problems together. If you think it’s a bit too soon for you to spend a semester or do an internship abroad, or you’re unable to spend several months in another country because of family or work commitments, then an international week is the perfect choice.

Take the chance to meet people from different backgrounds and countries, and learn how to collaborate in a team using a variety of approaches to achieve results. You can pick up international learning experience even if it's not possible for you go abroad.

CREATING VALUE:

You are a student-entrepreneur, a student with an idea for starting a company or you want to support an urban social business?

YES! WE WANT YOU!

During four days we will support you in developing a plan for growth or starting your own sustainable business. Using the lean start up method you will go out of the building to interview your potential customers.

Lecturers from  all over Europe will coach you with their knowledge and expertise.