Unlocking Gen Z Potential Through Innovative Coaching Strategies

The Businet Annual Conference 2025 is set to take place at the prestigious Hilton Sofia, Bulgaria, from November 12-15. This year, one of the conference's highlights will be the keynote address by Toleen Badawi, focusing on 'Unlocking Gen Z Potential: Coaching Strategies for a Future-Ready Multigenerational Workforce.'

With the influx of Gen Z into the workforce, organizations face both new opportunities and challenges. Gen Z, born between 1997 and 2012, brings unique skills and expectations to the table. They prioritize purpose, flexibility, mental well-being, and continuous learning. However, many organizations struggle to engage and retain this dynamic group, often citing a lack of soft skills among Gen Z professionals.

Toleen Badawi, an expert in strategic marketing, team leadership, and customer engagement, will delve into how coaching can bridge the gap and transform these challenges into growth opportunities. Toleen's extensive background as an ICF-PCC and Executive Master Coach, along with her role as Director of Coaching at the Swiss School of Management, positions her uniquely to offer insights into developing a future-ready workforce.

The keynote will explore how personalized coaching strategies can enhance engagement and retention, equipping leaders with the tools to effectively mentor Gen Z. By adopting adaptive leadership and development strategies, organizations can not only retain Gen Z talent but also develop a more resilient and future-focused workforce.

Join us at the Businet Annual Conference 2025 to gain valuable insights into managing a multigenerational workforce and ensuring your organization thrives in the evolving business landscape. This event promises to be an enriching experience for anyone involved in leadership and organizational development.